Virtual Reality Will Change Pre-Construction Sales for Brokers in CRE


When CRE and virtual reality merged, the results were groundbreaking. Brokers who add virtual reality (VR) and augmented reality (AR) to their toolbelt are able to expand their business, better connect with clients, and do things that were previously thought of as impossible.

One of those never-before-seen capacities of VR is the ability to showcase a property during all stages of development - including the pre-construction phase. Visualization is no longer a blockage which prevents agents and brokers from showing their newest properties to interested buyers.

Thanks to this state-of-the-art technology, the marketing, buying, and selling processes of CRE have been reimagined. Now, more pre-construction deals are being closed than ever before and general sales are skyrocketing. This is all thanks to VR and AR technologies.

Let’s take a closer look at how VR tech is changing pre-construction marketing for CRE brokers across the board.

See the Space In Advance

In the past, it was nearly impossible to properly market a space until it was basically ready to be sold. Of course, there were 2D virtual renderings which could describe the general layout, but there was a disconnection between the images and real life.

It was difficult for clients to fully grasp the total vision of a space, let alone put a serious offer down. This made the construction phase of development a waiting game for brokers, who lost valuable marketing time on their property.

This all changed with VR. Brokers who utilize this technology are able to map construction plans into an online software and create a true-to-life rendition of the finished product. This way, clients can actually envision the future of the property without any blind spots - even if the physical structure is yet to be built. This enables brokers to begin marketing sooner and close deals faster.

Imagine the Layout

Out of all of the possible VR applications in CRE, virtual tours are the most widely used feature to date. According to Inreal, a premier virtual reality software development company, virtual tours can provide solutions for a variety of issues associated with touring a property; such as providing access to inaccessible areas or as an alternative to on-site visits when time, travel, and expenses are an issue.

This enables serious shoppers to fully experience the future property on a digitized platform and feel confident about moving forward with the sale.

Visualization Aid

When it comes to shopping for a property, the most common issue reported by shoppers is the inability to visualize the space. This is especially common in cases where the property is in the pre-to-mid-construction phases. Once again, VR and AR tech saves the day. Brokers are able to showcase the property down to every last detail, including amenities and location features.

VR is also able to accurately map in the surroundings, so shoppers can even see the view out of a specific window. AR has the capacity to download 3D models of furniture or other features into the digital model so the experience is even more realistic.

Brokers can take advantage of these unparalleled features and begin selling properties faster and increase profitability - regardless of what construction stage the physical property is undergoing.

If you’d like to learn more about CRE’s newest tech, click here.