7 Productivity Tips for CRE Brokers to Close More Deals in 2019


Another year has come to a close as we leave 2018 behind and usher in 2019. Your New Year resolution as a commercial real estate broker may be to close more deals this year. However, productivity is a key component in reaching this goal. If you focus on working smarter and ramping up productivity, you will be well on your way to the best year yet.

Take a look at these tips on how you can crush the competition and close more deals in 2019.

1.     Delegate Accordingly

As a CRE Professional, it may be hard to not want to complete everything on your own. Eliminate time-consuming tasks such as administrative, or social media tasks by hiring an office administrator or assistant. Ensure they are qualified and allow them to assist you so you can focus on closing more deals.

2.     Organize Tasks

Organize your tasks efficiently. Make to-do lists based on importance, and as tasks arise. Once you have completed a task, mark it as done. This will ensure you are not forgetting any important tasks when the day becomes chaotic.

3.     Set Expectations

It is vital to set achievable expectations for yourself and your team, and then strive to complete these goals. Create a strategy and goal for each day/week/month or year. Hold yourself and others accountable for reaching these goals.

4.     Develop Templates

Develop templates for email newsletters, SMS marketing and graphic design for online listings. You can do this once and then save valuable time in the future. You can even provide an administrative assistant with the proper details and they can plug them into the template.

5.     Maximize Your Social Media

Social Media has become a mainstream part of any broker’s marketing plan. However, constantly checking Facebook, writing and preparing posts on Instagram or Twitter, or composing a blog can be time-consuming. If you have the budget, you can hire a service to post or compose blogs/newsletters under your guidance. If you prefer to be more hands-on, Apps like HootSuite, Buffer or HopperHQ can allow you to plan your posts in advance, saving you time.

6.     Create Prospecting Routines

Help your agents establish an effective and organized prospecting routine. Having them report their efforts can bring invaluable information on what works and what isn’t as effective. Additionally, this ensures they are getting the most out of their prospecting and opens up lines of communications within the team.

7.     Take a Break

Sometimes while trying to be Uber-productive, we lose sight of how valuable downtime can be. Giving yourself a well-planned break to eat or relax during the day can help you avoid procrastination later. Give yourself and your team holiday time off, and reasonable downtime to keep them working at peak efficiency otherwise.

Now that you’ve seen 7 tips to amp up your productivity level in the new year, take action and apply them to your daily business activities to close more deals than ever.