5 Twitter Trends We're Watching for 2019 (and the NAI Global Affiliates Crushing It)

In our increasingly digitized world, the Internet has an unprecedented place in any business endeavor. NAI Global knows how important a strong social media presence is in helping our affiliates expand their business.

While the NAI team is dominating the CRE industry, NAI Global offices are also setting up this year’s hottest trends on Twitter. Follow their example to get in on the best engaging practices and tricks to gain more followers in 2019.

Daily Hashtags by NAI Elite

There’s no reason why every day can’t be something to celebrate. Everyone can learn a thing or two from NAI Elite’s unbeatable hashtag game, which acts as a trendsetter in and of itself. NAI Elite creatively comes up with a catchy hashtag for the different days of the week and posts relevant content under that introduction.

Screen Shot 2019-04-18 at 6.38.58 AM.png

This is playful, attractive, and really engages with followers. Whether it’s #MultifamilyMonday, #DealOfTheDay, or #RetailTuesday; followers are crazy about this trend.

Team Highlights by NAI Hanson

Based out of New Jersey, this office knows how to show off their team members and accomplishments. Anytime something notable happens - be it a new listing, new team member, a closed deal, or a press highlight - NAI Hanson is documenting it.

Screen Shot 2019-04-18 at 6.41.32 AM.png

This is a great way to engage with the local audience and show them all the latest achievements. A grounded support system is the best way to gain repute in 2019.

News Alerts by NAI Capital

Urgency always calls attention, and NAI Capital knows exactly how to gain this appeal. Sharing news and stats can easily be boring and end up getting scrolled past, so what’s the best way to make it pop? The answer is by translating it into the language of the Internet - emojis.

Screen Shot 2019-04-18 at 6.43.21 AM.png

NAI Capital uses fitting emojis and capitalized text to jump out at the reader, enticing them to explore the relevant CRE newsbreak. Follow their example to stand out and be heard.

Introducing Yourself by NAI Columbia

This South Carolina team knows a big secret about business-based social media - it needs to go beyond the industry. Although online audiences follow accounts to get the low-down on everything CRE, there needs to be some sort of friendliness involved. Show off amazing members with introductions and personal sharings that create a deeper connection with followers.

Screen Shot 2019-04-18 at 6.44.48 AM.png

The NAI Columbia team kills it by sending warm wishes during the holidays, documenting team celebrations, and posting about valued members. 2019 is looking for more personable engagement and less cut-and-dry interactions.

Community Outreach by NAI Puget Sound Properties

There’s no better way to boost local following than by giving back to the community. The CRE business is strongly rooted in its local atmosphere, and it’s important to give back to what is fueling a team’s success. NAI PSP is consistently broadcasting their fundraisers and charity projects, which can attract potential donations as well as show the community how much their business cares.

Screen Shot 2019-04-18 at 6.47.36 AM.png

Toy drives, bake sales, and food collections are all everyday occurrences at NAI PSP - and they’ve made sure everyone knows it.

Use these tips to boost your Twitter account this 2019. For more about how NAI Global’s rockstar offices use social media, click here.

Amazon Looks to Airports for Next Move: Here's 3 Reasons Why

Amazon Looks to Airports for Next Move: Here's 3 Reasons Why

This global enterprise is continuing to take the retail world by storm with their latest venture. With the opening of their first brick and mortar locations, Amazon has been looking for new venues to host their state-of-the-art AmazonGo stores. These cashier-less stores are providing the world’s most advanced shopping experience, with no lines or physical checkouts.

Read More

4 Ways CRE is Finally Paying Attention to Co-Working

4 Ways CRE is Finally Paying Attention to Co-Working

2018 was the year that the CRE world finally starting paying serious attention to co-working. With CRE moving into the flexible workspace industry, it continues to influence the way co-working office spaces operate. CRE’s redesigning of the business model can be observed on all fronts, especially negotiations and agreements. Get an insider's view by looking at these 3 major ways CRE is moving into co-working.

Read More

Small Footprint Department Stores Could be the Next Big Thing

Small Footprint Department Stores Could be the Next Big Thing

The retail industry is seeing a definite shift in big retailers’ brick and mortar stores, as they continue to experiment with different store formats and models. Smaller footprint stores are also popping up among smaller brands that have, until now, played only in the online world. So, when it comes to physical space, why the shift from big to small, or from non-existent to small? The answers vary and often aren’t simple.

Read More

Is Coworking Driving Innovation in Medical Office Buildings?

Is Coworking Driving Innovation in Medical Office Buildings?

Over the past several years, coworking has become more and more mainstream, with the idea of traditional office hours being replaced by remote work as companies are choosing to minimize their overhead while maximizing their flexibility and efficiency. In fact, the coworking market now how thousands of players, located all over the world and coworking operations are popping up left and right amidst startups and tech companies. And while there is plenty of buzz around financial technology, artificial intelligence, and virtual reality, coworking is a fast-growing subsector of the commercial real estate market that deserves some credit itself.

Read More

NAI Leadership Highlights: Economic & Tax Act Overview

NAI Leadership Highlights: Economic & Tax Act Overview

Bank Economist and Research Officer Kevin Kliesen with the Federal Reserve Bank of St. Louis, 8th District, gave an overview of the U.S. economy and what to expect by 2020. He began by sharing the astonishing fact that since the end of the recession in 2009 private employers in the U.S. have added $20 million jobs, or about 200,000 per month. 

Read More

There’s a Robot for That

There’s a Robot for That

Think about it -- real estate is an expense for nearly every business out there, whether that business is owning, managing, or leasing. Fortunately, artificial intelligence, or AI, offers a great opportunity to lower some of the costs traditionally associated with commercial real estate -- especially those that are associated with property management, but it doesn’t stop there. Artificial intelligence is also being used to automate a number of processes, allowing CRE professionals to work more efficiently.

Read More

7 Productivity Tips for CRE Brokers to Close More Deals in 2019

7 Productivity Tips for CRE Brokers to Close More Deals in 2019

Another year has come to a close as we leave 2018 behind and usher in 2019. Your New Year resolution as a commercial real estate broker may be to close more deals this year. However, productivity is a key component in reaching this goal. If you focus on working smarter and ramping up productivity, you will be well on your way to the best year yet.

Read More

9 Things to Consider Before Closing an Office Space Deal

9 Things to Consider Before Closing an Office Space Deal

Thinking about leasing an office space now or in the near future? It is important to consider a number of things prior to closing the deal. Of course, any business owner or professional in need of office space will look at the size and price of a variety of offices, but there are a number of additional details and features that might get overlooked when deciding on new office space.

Read More

Developing a Sense of Community That Keeps Tenants Around

Developing a Sense of Community That Keeps Tenants Around

Developing a sense of community and providing your tenants with amenities in an office building, apartment complex, and everything in between is proven to make them feel more comfortable and valued. Tenants are also more likely to stick around and renew leases with an environment they enjoy. So, let’s take a look at some ways you can develop a sense of community for your tenants, t ensure their happiness and longevity in your property.

Read More

NAI Merin Hunter Codman, Inc.’s Secret to Success: Give, Engage, & Give More

NAI Merin Hunter Codman, Inc.’s Secret to Success: Give, Engage, & Give More

It started as a way to connect with people and industry in South Florida over thirty years ago, when NAI Merin Hunter Codman Chairman, Neil E. Merin, SIOR, CCIM was just beginning his commercial real estate career. Back then, community engagement and volunteering was practically the only way professionals, including attorneys and CPAs, could market themselves and their firms.

Read More

Updating Your Office Building: 7 Things Today’s Tenants Consider Must-Haves

Updating Your Office Building: 7 Things Today’s Tenants Consider Must-Haves

We are all more than aware that office buildings are extremely prevalent in any modern cityscape. While larger office buildings are structures that normally stand the test of time, think Empire State Building —that doesn’t mean that they don’t need to be spruced up as we continue to evolve. While that may not mean a massive tear-down and rebuild, there are ways to update your office building to include amenities that your tenants will consider a must-have.

Read More

4 Modern Ways to Update Your Traditional Lead Follow-Up Methods

4 Modern Ways to Update Your Traditional Lead Follow-Up Methods

You have spent tireless hours obtaining listings, you've pushed yourself to expand your marketing techniques and now leads are starting to come in. However, no matter how many new, fresh leads you've gotten, if you don’t effectively follow up and nurture these leads, the sale may never blossom. It is important to be effective in your approach to following up on leads to eventually secure and close a sale. You may be thinking to yourself “ But I have closed plenty of sales in the past!”

Read More

Paying it Forward – Local Communities 2018

Paying it Forward – Local Communities 2018

NAI Global is a leading commercial real estate company with local expertise and global reach. NAI Global offices serve not only their clients, but also their local communities. Below are some examples of how NAI Offices paid it forward in their communities in 2018. We look forward to continuing our support of NAI Offices and local communities in 2019!

Read More